KRAFT by Trei Real Estate
Find joy in everyday life
SCOPE OF WORK
Strategy | Branding | Visualisations | Sales materials | Communication
Kraft is a development for lower income customers however its quality stands out in the segment. Our goal was to target the customers by presenting it as the place where they will be able to enjoy simple pleasures of life without compromising on quality, amenities or accessibility.
Lodz is a fast developing, post-industrial city with the focus on culture, science and education. By using vibrant colours, fun iconography & a specific name, we wanted to pay tribute to the ambience of this unique city.
