MY PLACE by Echo Investment
The hub of diversity
SCOPE OF WORK
Strategy | Branding | Visualisations & VR | Promo movie | Sales materials | Communication
My Place is a multifunctional development full of life and energy, open to everybody and inclusive.
A space for work, living and relaxation.
How to express the project openness & inclusiveness & maintain the individualism of the different target groups? We decided to simply call it “MY PLACE”. The graphic concept was built around an abundance of icons representing diversity of people & lifestyles. We also decided to use yellow which is one of the most individual colors.
The “invasion” of diversity!
The fun illustrations and communication style expanded into collateral materials for events, give-aways, construction photo sessions, gadgets… We literally flooded the market with vibrant & an affirmative message of diversity!
