Located in Służewiec, a district redefining itself from an office hub into a vibrant urban neighborhood, Esy-Floresy embodies the power of transformation. Our goal was to create a brand that dared to stand out in a sea of sameness. The result is a playful and distinctive identity that celebrates creativity and optimism.

With Alek Morawski’s surreal illustrations at its heart, Esy-Floresy became a place full of energy and imagination, a joyful contrast to the monotony of traditional residential branding. The project’s outstanding sales performance proved one thing: when you think boldly, people respond.

The distinctive visual identity of Esy-Floresy became a powerful creative engine for the entire campaign. Its expressive illustrations and bold colors inspired a series of unique animations and digital materials that brought the brand’s playful spirit to life.

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Taking the brand beyond the expected

True to its bold character, Esy-Floresy appeared in places no one expected. The client brought the brand to life through events and sales activities at the Służewiec horse races and local tennis tournaments.
These moments helped the brand connect with people in a natural way and proved that creativity works best outside the usual paths.