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CASE STUDY | Zeitraum

How to Rent 260 Student Housing Beds in 10 Weeks

SCOPE OF WORK Communication strategy, Campaign Key Visual, Digital Campaign.

Chill-Thrill Balance: Solving two challenges in a competitive student housing market.

Our client, Zeitraum – a student accommodation and serviced apartments brand – approached us with two connected tasks: to refresh their marketing strategy and to launch a new student residence, Racławicka 58 in Kraków, under challenging timing and market conditions.

CLARIFYING THE BRAND STORY

When we started, Zeitraum’s brand had strong individual elements, but they weren’t yet working as one story. Two slightly different versions of the guidelines were in use, which made it harder to show the full potential of the brand.

Our role was to help bring these pieces together into a clearer, more consistent system and a sharper way of expressing what Zeitraum stood for.

THE PRODUCT CHALLENGE

The building mainly offered single rooms in a market where shared units were often the default choice. This created not a flaw, but a positioning question: how to turn single rooms into an advantage for students.
The local market was also crowded with cheaper private rentals after the pandemic, and we had limited time and visual assets to launch. Together with the Zeitraum team, we treated these constraints as a brief for creative, fast-moving communication rather than as obstacles.

OUR IDEA:

CHILL-THRILL
BALANCE

Together with the Zeitraum team, we developed one strategy to address both challenges. Chill-Thrill Balance breaks the “party student” stereotype and celebrates individuality, because not every student wants to live the same way. Some need energy and connection; others prefer calm and control.

Our message: you can have both Chill and Thrill.

It spoke to a new generation of students – ambiverts and introverts – who want more control over the pace of their social life. Single rooms became a symbol of balance, independence, and well-being.

Chill&Thrill Hub

To make the slogan believable, we designed a physical element in the lobby, which was an embodiment of the main idea. The Chill&Thrill Hub became a social point connecting residents through small “micro-adventures”: challenges, local tips, and meet-ups shared within the building. The space encouraged exploration but also respected privacy – a visible balance metaphor.

Launching Smart Under Pressure

The campaign was built for speed and efficiency. We created short, direct copy and lightweight visuals, including dynamic video ads that made the most out of limited materials. Every step was backed by detailed analytics and conversion tracking, ensuring we learned and optimised fast. Zeitraum’s early-bird offer for the first 100 bookings gave an extra push just when we needed it most.

RESULTS

The campaign launched on June 17. Within ten weeks, 90% of the 289 beds were booked. Interest even spread to the apartment units, which had no active promotion. With the commercialisation of the Racławicka building exceeding all expectations, media efforts were redirected to support another Kraków residence.